AST Introduces New Brand and Corporate Website
New York | March 06, 2017
American Stock Transfer & Trust Company, LLC (AST) announced today the launch of a new company brand and corporate website that reflects AST’s significant expansion of business lines and services in recent years. The redesign of the AST brand was undertaken to demonstrate the full integration of services under a dynamic, unified corporate structure and identity. The new website, astfinancial.com, communicates the consolidated organization and provides an improved online user experience through a contemporary design that offers additional tools and resources.
With the rebrand, the market-facing name of the company will be AST, with the exception of D.F. King & Co., Inc. and Donlin, Recano & Company, Inc. which will retain their separate brands with an AST association.
Brian J. Longe, President and Chief Executive Officer of AST stated, “We are proud to announce our new brand, which conveys AST’s broad scope of services and reinforces our enhanced capabilities. For years, many of AST’s lines of business have gone to market separately. Today, for the first time, we are leveraging the combined strength of these lines to communicate a comprehensive and unified suite of services that can support companies throughout their entire lifecycle.”
“The launch of the new AST brand is yet another way in which we’re redefining ourselves,” said Sue Lawrence, Executive Vice President, Chief Marketing and Strategy Officer of AST. “It underscores AST’s commitment to providing a broad range of services to our customers, delivered through exceptional people and innovative technology. While our logo and website have changed, our commitment to high-quality service, expertise and innovation remains constant.”
As a full-service, tech-enabled professional services firm, AST helps companies maintain their momentum through the use of secure corporate data, analytics, advisory services and a strategic approach to every interaction.
AST was originally founded as a transfer agent over 45 years ago. Through organic growth and strategic acquisitions, AST has pioneered a new model of integrated services in the industry. AST affiliates includes CST Trust Company, D.F. King & Co, Inc. and Donlin, Recano & Company, Inc.
Today, AST offers a full scope of services that include registry services, corporate proxy solicitation and advisory solutions, employee plan services, information agent, mutual fund proxy solicitation, shareholder identification, asset recovery and investment management offerings.
AST | 888.267.8625 | www.astfinancial.com